Tuesday, September 20, 2011

About Face[book]: Goals for Your FB Page

The stats are in about the subscribers to the WOTH onlineMagazine: 75% are on Facebook. The majority of you have personal pages keeping you connected to your stateside family, friends, and supporters. Some of you might even be running ministry, business or even public figure pages as well.

Facebook is not the latest cyber-fad. With 200 million active users logging in daily worldwide, it seems (in the U.S.) every business, non-profit organization and ministry is using some form of Facebook to get their message out. Slowly the American public is being trained to go to Facebook to see what these entities have to offer. Case in point, as I was shopping in Goodwill on Saturday, the message overhead was promoting the Goodwill Facebook page with this enticement—coupons. And yes, I went to check it out.

It works to ask people to visit your FB page, especially if you give them a reason to come. This is important for you to know. Even if you find yourself a bit skeptical and resistant to use it, rest assured, many of your stateside support-base are on FB daily.

Wanting to tap into that audience, many of you may be wondering how to get a healthy following on your Facebook page. From the words you choose to the content you post, I will cover in upcoming posts proven techniques in making your FB page a center of lively conversation and a beacon for what God is doing in your life and in your ministry.


Please consider this first before you start building this presence. Make sure you can commit to keeping it current. Can you post something at least weekly, once a day max? Ask yourself: What’s the goal of maintaining my FB page? If you are writing not only for a personal connection, but as a ministry one as well, consider these 3 choices to frame your goals around. Will you want people to:

  • Do Something: support you, join your ministry, pray for you, share your posts.
  • Think Something: be informed about your life/ministry and the people you serve in your corner of the world.
  • Feel Something: develop a deeper connection to you by conveying posts that will allow them to feel a range of emotions about what it’s like living overseas.

With those goals in mind, next week we will get down to how to meet those goals successfully. If one of your goals is to get people to hit the “share” link, here’s a teaser from next week: Research has shown that the posts that get shared the most are succinctly worded in 1-2 lines.

I encourage to go out to www.facebook.com/womenoftheharvest, see what we’re doing on FB and Like Us!

1 comment:

OliveTree said...

I was one of the last people on the planet to get on Facebook last summer. So I look forward to your tips next week.

I have to be careful about what I post, but I like the idea of using it to give people back home an idea of what our life overseas is like.


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