When I say that you only get 420 characters, I’m not talking about how many people you can "friend" on your FB page. Nope. I’m referring to the total sum of letters, punctuation, etc. you are given to write each status update. Did you know that 5 trillion pieces of content are shared each week on Facebook? Was your status update one of those?
Maximize your 420 characters with these tips. Hopefully, it will help increase your fan/friend base and keep you connected to your supporters. For example, did you know sharing increases when you post in the morning? And another proven tip: Always post on Fridays. That day has more active viewing than any other day of the week.
First, apply these researched tips (complete with graphs!) from Dan Zarrella of The Science of Social Media and improve the odds of getting your posts read, liked and shared.
Second, use these grammar tips.
1. Use nouns and verbs. Avoid adjectives and adverbs.
2. Write direct and succinct: 1-4 lines max with 1-2 lines the best.
Third, be personable.
1. Post a profile photo; if you can’t for security purposes, use an avatar.
2. Complete the info section; show how interesting you are.
Fourth, include these elements.
1. Posts with video/photos get read more.
2. Add links.
3. Use humor. (remember: positivity gets shared; negativity doesn’t)
Next week we will cover content, including humor. Specifically, what you can write about to keep your 420 characters, I mean, your friends/fans engaged and coming back for more.